Subliminal
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Fulfillment for India-origin brands

Make it in India.
Deliver it like you're next door.

Subliminal stores your stock beside your factory, clears customs, and ships to the US and 60+ countries in days. One dashboard. Duties handled. The border your customer never feels.

Get a fulfillment quote → See how it works
3–10 day global delivery Duties pre-paid (DDP) One live dashboard
Global fulfillment network originating from India
SHIPMENT #SB-4471 ● On time
🏭
Tirupur
🏠
Austin, US
✓ Picked & packed at hub Day 0
✓ Customs cleared, duty paid Day 1
✓ In transit, fully tracked Day 2
→ Out for delivery Day 4
✓ Store beside your factory ✓ Ship to 60+ countries ✓ Customs & duties handled ✓ Returns & tracking built in ✓ No drop-shippers

Trusted by fast-growing DTC brands

The Clear Fortress Enhanced Scents Pureveen Veganic Aerless
The problem

The old way leaks weeks. And cash.

Most India-origin brands hand their parcels to a forwarder and a courier and hope. The hand-offs are where speed dies, duties surprise the buyer, and cash sits frozen in stock.

The old way Without Subliminal

  • ✕ Factory → forwarder → port → customs limbo → courier roulette
  • ✕ 3 to 6 weeks to the doorstep, no real tracking
  • ✕ Buyer hit with a surprise duty bill at the door
  • ✕ "Where is my order?" tickets and chargebacks pile up
  • ✕ Lakhs of cash parked in 90 days of pre-bought stock

The Subliminal way With Subliminal

  • ✓ Stock held at a fulfillment center beside your factory
  • ✓ On-demand dispatch, delivered in 3 to 10 days, fully tracked
  • ✓ Duties pre-paid (DDP) — your buyer pays the price they saw
  • ✓ One dashboard for inventory, orders, tracking and returns
  • ✓ Replenish on demand, free the cash that was frozen
3–10
days to deliver worldwide
60+
countries reached
1
dashboard for everything
0
surprise duties at the door
Modern fulfillment center in India
Inside the network

Fulfillment centers beside India's factories.

Your stock lives minutes from where it's made. Picked and packed the moment an order lands, dispatched the same day. No forwarder hand-offs, no inventory lost moving between cities.

Cashflow

Stop parking lakhs in stock you haven't sold.

The traditional model forces you to pre-buy months of inventory and freeze your cash in it. Subliminal holds your stock at the hub and replenishes on demand, so you hold less, ship faster, and free the working capital that growth actually needs.

  • ✓ Demand-based replenishment, not 90-day pre-buys
  • ✓ Lower carrying cost, faster inventory turnover
  • ✓ Cash back in the business, where it compounds
app.subliminals.in · cashflow
Working capital freed+ ₹42L
Days of stock held18 days
Inventory turns / yr11×
Avg. order to doorstep5.2 days
The platform

One dashboard. Goodbye spreadsheets.

Live inventory across every hub, every order routed automatically, every parcel tracked from shelf to doorstep. No WhatsApp threads with a forwarder, no guessing what's in stock.

  • ✓ Real-time inventory and low-stock alerts
  • ✓ Automatic order routing to the fastest lane
  • ✓ End-to-end tracking and returns in one place
  • ✓ Connects to your Shopify, WooCommerce or marketplace store
app.subliminals.in · inventory
Active TeeIn stock
Vitamin C SerumLow
Daily GreensIn stock
Scented CandleIn stock
⬢ Where India brands bleed

Customs, handled. Duties, pre-paid.

India's export lane is where parcels die in holds and customers get ambushed by a duty bill at delivery. This is the part nobody else solves. It's the part we built first.

A parcel clearing customs and duties
01 — DDP DELIVERY

Your buyer pays the price they saw

We deliver duty-paid. No surprise charge at the door, no refused parcels, no angry email. The number on checkout is the number they pay.

02 — IMPORTER OF RECORD

We carry the customs paperwork

Importer-of-record handling, HS codes, documentation and compliance done for you, so shipments clear instead of sitting in a hold for weeks.

03 — SMART ROUTING

The fastest legal lane, every time

Each order is routed down the fastest cleared lane for its destination, not whichever courier picked up that day.

04 — NO MORE WISMO

Fewer tickets, fewer chargebacks

Predictable clearance and real tracking mean your support inbox stops drowning in "where is my order" and disputes drop.

Why we're called Subliminal

Your factory's in India.
Your customer feels local.

Fast, tracked, duty-paid delivery that lands like a domestic order. No three-week wait, no customs anxiety, no "ships from overseas" hesitation at checkout. The cross-border layer disappears. That's the whole idea behind the name.

🇮🇳
Ships from India
★
Feels like home
After the sale

Tracking that sells the next order.

Every shipment comes with a branded tracking page and proactive updates in your brand's voice. The post-purchase window is your highest-trust moment. We turn it into retention instead of a support ticket.

  • ✓ Branded tracking pages, not a generic carrier link
  • ✓ Proactive "it's on the way / it's arriving" updates
  • ✓ Fewer WISMO tickets, more repeat purchases
track.yourbrand.com
📦
Arriving Thursday
Order #1042 · 2 of 3 stops done
PackedClearedOut for delivery
Who it's for

Built for India-origin brands that hold real inventory.

If you make a product in India and sell it direct to customers around the world, Subliminal is the rail underneath you. If you're a drop-shipper, we're not your fit, and we'll tell you that up front.

👕 Apparel & accessories 🌿 Wellness 💍 Jewelry 🏺 Home & decor 💊 Supplements & nutrition ✨ Beauty & personal care 🧵 Handmade & craft 🍵 Food & specialty
Why brands switch

What changes when Subliminal runs your fulfillment.

Three-week deliveries and a flood of where-is-my-order emails become tracked parcels landing in under a week, so your customers stop wondering if you are a real brand.

Faster delivery, fewer tickets

Duty-paid delivery removes the single biggest refund reason. Customers pay what they see at checkout and the parcel just arrives, with no surprise bills and far fewer chargebacks.

Duties handled, disputes down

Stop parking your whole budget in pre-bought stock. Replenish on demand, put the cash back into growth, and run it all from one dashboard your ops lead actually likes.

Cash freed, one dashboard
Built by operators, not consultants

We ship India to the world every day.

"We built Subliminal because we lived the pain. Customs holds, courier roulette, cash frozen in stock. So we built the rails we wished existed, then opened them up."

Subliminal runs on the same infrastructure we use to ship our own products into the US and beyond. You're not getting a middleman. You're getting an operator's playbook as a service.

Questions

The things brands ask us first.

Which countries do you ship to? +

The US is our core lane, plus 60+ countries across North America, the UK, EU, Gulf, Australia and Southeast Asia. If your buyers are there, we deliver there.

How fast is delivery, really? +

Most orders land in 3 to 10 days depending on destination, dispatched same or next day from the hub. Every parcel is tracked end to end, so you and your customer always know where it is.

Do you handle customs and duties? +

Yes, and it's the core of what we do. We deliver duty-paid (DDP) and carry the importer-of-record paperwork, so parcels clear instead of sitting in holds and your customer never gets a surprise bill at the door.

Where are your fulfillment centers? +

Beside India's main manufacturing hubs, so your stock sits next to where it's made and ships the moment an order comes in. We'll match you to the hub closest to your production.

Do I have to move all my inventory to you? +

No. Start with one SKU or one lane, prove it, then scale what works. Many brands run Subliminal alongside their existing setup before moving more over.

Does it connect to my store? +

Yes. Subliminal connects to Shopify, WooCommerce and major marketplaces, so orders flow in and tracking flows back automatically.

Do you work with drop-shippers? +

No. Subliminal is for brands that hold real inventory and own their product. That focus is what lets us move fast and keep quality high.

What does it cost? +

Pricing is based on your volume, destinations and storage, with no hidden fees. Tell us what you ship and where, and we'll map your costs in a day.

Ready to make the border disappear?

Tell us what you ship and where your customers are. We'll map your fulfillment, your timelines and your costs within a day.